Everyone loves FREE things and when it comes to promoting your business online - there are tons of FREE things you can do to increase your visibility online.
92% of consumers read on-line reviews before making a purchase. So the very first thing I would suggest is:
Optimize Your Google My Business (GMB) Listing:
Type in Google My Business in Google. Claim and set up your business.
Make sure ALL your information, including business hours, address, and contact details, is up to date.
Add high-quality photos of your business.
Ask your clients to leave reviews and respond to them.
Social Media Engagement:
Start business profiles on social media platforms (Facebook, Twitter, Instagram, LinkedIn). You'll need to know where your target market is.
Create and share engaging content related to your business.
Use hashtags and topics to target the correct market.
Actively participate in conversations and respond to comments. Social media is MEANT to be social.
Content Marketing on Your Website:
Make sure to have a blog on your website. This is great for Google SEO.
Write high-quality, informative, and useful content related to your industry.
Optimize your content for relevant keywords. Your blog posts also give you content ideas for social media (BONUS)
Online Networking and Communities:
Join industry-specific online forums and communities.
Participate in discussions, offer valuable insights, and answer questions.
Provide value and never forget your are representing your business, regardless of the forum or group you participate in.
Learn SEO:
SEO stands for Search Engine Optimization. In simple terms this means you are helping the search engines find your website and business online more easily.
Use relevant keywords naturally in your website content.
Optimize meta titles and descriptions for each page.
Create an XML sitemap and submit it to search engines.
Although it's not free - you could also treat yourself to one of our Social Media Packages and we can do all of these things and more for you.
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